SEO · 2 April 2026 · 8 min read
SEO on a small budget: the first 90 days with $100 a month
New to SEO? Learn what small business owners should fix first on their website to get found on Google, from page titles to local listings and more.
Quick answer
With $100/month, spend month one on technical fixes and Google Business Profile, month two on your three highest-intent service pages with answer-first content and schema, and month three on reviews, local citations and two supporting articles. Prioritise conversion-ready pages over blog volume.
Month 1: foundations
Deliverables
- Fix crawl, indexation and mobile usability blockers
- Claim and fully populate the Google Business Profile
- Install GA4 and Search Console with conversion tracking
- Write titles and meta descriptions for the top 10 pages
- Add Organization and LocalBusiness schema
Month 2: money pages
Deliverables
- Rewrite your three highest-intent service pages with a 50-word answer block
- Add pricing guidance — the single most requested missing information
- Add 8-10 FAQs per page with FAQPage schema
- Internal links from the homepage and blog into those pages
Month 3: proof and reach
Deliverables
- Review generation flow via SMS or WhatsApp after each job
- Ten accurate local citations on the directories that matter in your market
- Two supporting articles answering the questions customers ask before buying
- First measurement review — rankings, calls, forms, and what to double down on
What to skip at this budget
Not yet
Skip paid link packages, daily blogging, video production and enterprise tools. At $100/month, precision on a handful of pages beats spreading thin across a content calendar.
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