Social Media Ads
Social media ads that create demand, not just impressions
Facebook, Instagram, LinkedIn and YouTube advertising managed by AVR Web Consulting. Creative testing, audience strategy and CAPI tracking for India, US, UK, UAE and Europe.
Quick answer
AVR Web Consulting runs paid social on Meta, Instagram, LinkedIn and YouTube. We build audience and creative testing frameworks, deploy server-side tracking through Conversions API, and judge campaigns on cost per qualified lead or blended ROAS instead of platform-reported vanity metrics.
- Creative variants / month
- 12+
- Platforms
- 4
- Tracking
- CAPI + GA4
- From
- $150/mo
Key Takeaways
- Expert strategies tailored for Social Media Ads — Meta, LinkedIn & YouTube
- Data-driven approach without relying on guesswork
- Focus on sustainable, long-term search visibility
- Fully aligned with modern Answer Engine and AI search requirements
Creative is the targeting now
Platform algorithms find the audience; the creative decides who stops scrolling. We produce and rotate at least a dozen variants a month across hooks, formats and proof types, then let spend concentrate on the concepts that hold attention past three seconds.
Concepts we test in every account
- Problem-agitate hook with a customer quote
- Before/after or result screenshot with a specific number
- Founder-to-camera explainer, 20–30 seconds, captions burned in
- Offer-led static with a hard price or guarantee
- User-generated style testimonial, unpolished on purpose
- Comparison carousel against the common alternative
Which platform fits your business
| Platform | Strong for | Typical cost per lead |
|---|---|---|
| Meta (FB + IG) | Local services, e-commerce, courses, healthcare | Low to mid |
| B2B, SaaS, recruitment, high-ticket services | High but high quality | |
| YouTube | Products needing demonstration or trust building | Mid, strong assisted value |
| Instagram Reels | Fashion, food, fitness, D2C brands | Low, creative-dependent |
Tracking that survives privacy changes
- 1Server-side eventsMeta Conversions API and server-side GTM so conversions still register when browser tracking is blocked.
- 2DeduplicationEvent IDs matched between pixel and CAPI so one lead is not counted twice.
- 3Blended reportingPlatform numbers compared against actual CRM or order data before any scaling decision.
- 4Incrementality checksGeo or budget holdouts on larger accounts to confirm paid social is adding revenue, not reporting it.
Frequently asked questions
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