Google Ads
Google Ads management built around qualified leads, not clicks
Get expert input on your search engine marketing, from reviewing current performance to planning smarter campaigns. Contact AVR Web Consulting.
Quick answer
AVR Web Consulting builds and manages Google Ads accounts across Search, Shopping, Performance Max, Display and YouTube. We start with accurate conversion tracking, structure campaigns by intent and margin, review search terms weekly and optimise toward cost per qualified lead rather than clicks or impression share.
- Campaign types
- 5
- Search-term reviews
- Weekly
- Live in
- 5 days
- From
- $150/mo
Key Takeaways
- Expert strategies tailored for Google Ads Management — Search, Shopping & PMax
- Data-driven approach without relying on guesswork
- Focus on sustainable, long-term search visibility
- Fully aligned with modern Answer Engine and AI search requirements
Campaign types and when each one earns its budget
| Campaign type | Use it when | Watch out for |
|---|---|---|
| Search | People already search for your product by name or need | Broad match bleeding into irrelevant queries |
| Shopping | You sell physical products with a clean feed | Feed errors and missing GTINs killing impressions |
| Performance Max | You have solid conversion data and creative assets | Brand cannibalisation and no query transparency |
| Display / Remarketing | You need cheap re-engagement of warm visitors | Placement junk on mobile apps |
| YouTube | The purchase needs a demonstration or explanation | Measuring on last-click only |
Performance Max is powerful but opaque. We only scale it once brand terms are excluded, conversion values are accurate and asset groups are themed, so it complements Search rather than quietly buying traffic you already had for free.
How we cut wasted spend
- Weekly search-term mining with shared and campaign-level negative lists
- Match-type discipline: exact and phrase carry budget, broad only with strong conversion signals
- Device, location and schedule bid adjustments based on 90-day conversion data
- Landing page speed and form audits — a 4-second page wastes up to a third of paid clicks
- Lead quality feedback from your sales team fed back into the account as offline conversions
The typical first-month win
On inherited accounts, the biggest single gain is usually removing 20–40% of spend that never produced a qualified lead — before adding a single new keyword.
Landing pages that carry the click
A great campaign pointed at a weak page loses money quietly. We build or rework landing pages so the headline repeats the searcher's query, the proof appears above the fold, the form asks only for what sales actually needs, and Core Web Vitals stay green on mid-range mobile devices.
- 1Message matchThe ad promise and the H1 say the same thing in the same words.
- 2ProofReviews, client logos, certifications and specific numbers, not adjectives.
- 3Friction removalShort forms, click-to-call, WhatsApp and a visible price signal.
- 4TestOne variable at a time, with enough conversions to call a winner honestly.
Frequently asked questions
Get an AI visibility & SEO audit
Tell us your target keywords and markets. We reply within one business day with findings, priorities and a tailored proposal.
