Healthcare · Hyderabad & Visakhapatnam, India
Healthcare case study: calls from google +218%
Six clinic locations moved into the map pack for their core treatments, tripling appointment calls from Google in five months with zero paid spend.
Direct Answer & Strategic Overview
Six clinic locations moved into the map pack for their core treatments, tripling appointment calls from Google in five months with zero paid spend.
Key Takeaways
- • Expert strategies tailored for Crawl control
- • Data-driven approach without relying on guesswork
- • Focus on sustainable, long-term search visibility
- • Fully aligned with modern Answer Engine and AI search requirements
Client snapshot
| Field | Detail |
|---|---|
| Client | Multi-speciality clinic group |
| Industry | Healthcare |
| Market | Hyderabad & Visakhapatnam, India |
| Services used | Local SEO + GMB |
| Engagement length | 5 months |
The challenge
When multi-speciality clinic group came to AVR Web Consulting, growth had stalled for reasons that were structural, not cosmetic. The audit surfaced four blocking issues:
- • Duplicate and unclaimed Google Business Profiles across six locations
- • One generic 'Services' page trying to rank for every treatment in every city
- • NAP inconsistencies across 40+ directories
- • No review generation process; 11 reviews across the whole group
What we did
Step 1: Profile cleanup
Claimed, merged and fully populated six Google Business Profiles with services, treatment attributes, hours, photos and Q&A.
Step 2: Location × service pages
Built 34 unique pages combining each treatment with each location, each with doctor bios, pricing guidance and 10 FAQs.
Step 3: Citation correction
Fixed NAP across 42 Indian directories and healthcare aggregators, adding LocalBusiness and MedicalClinic schema per location.
Step 4: Review engine
Introduced a post-visit SMS review flow with compliant templates, taking the group from 11 to 380 reviews.
Step 5: Proximity content
Added neighbourhood landing sections targeting the catchment areas around each clinic.
Results after 5 months
| Metric | Before | After | Change |
|---|---|---|---|
| Map-pack top-3 keywords | 9 | 146 | +1,522% |
| Calls from Google Business | 142/mo | 452/mo | +218% |
| Website appointment forms | 37/mo | 119/mo | +222% |
| Average rating | 3.9 | 4.7 | +0.8 |
In the client's words
"Our front desk noticed before the report did — the phone simply did not stop." — Operations Director, multi-speciality clinic group
What this means for similar businesses
- • Duplicate and unclaimed Google Business Profiles actively suppress rankings — claiming and cleaning up all profiles before new work is non-negotiable in multi-location healthcare
- • A page per service per location, each with specific doctor bios, pricing guidance and FAQs, dramatically outperforms a single 'Services' page covering everything
- • Systematic review generation through compliant post-visit sequences can take a group from single-digit reviews to hundreds within months, shifting both map rankings and patient trust
- • Local citation accuracy across healthcare aggregators and Indian directories is the foundation — inconsistent NAP is the most common and most damaging omission in clinic SEO
Frequently Asked Questions
