Healthcare · Hyderabad & Visakhapatnam, India
Healthcare case study: calls from google +218%
Six clinic locations moved into the map pack for their core treatments, tripling appointment calls from Google in five months with zero paid spend.
Quick answer
Six clinic locations moved into the map pack for their core treatments, tripling appointment calls from Google in five months with zero paid spend.
- Calls from Google
- +218%
- Map-pack keywords
- 9 → 146
- Reviews
- 11 → 380
- Direction requests
- +186%
Key Takeaways
- Expert strategies tailored for Crawl control
- Data-driven approach without relying on guesswork
- Focus on sustainable, long-term search visibility
- Fully aligned with modern Answer Engine and AI search requirements
Client snapshot
| Field | Detail |
|---|---|
| Client | Multi-speciality clinic group |
| Industry | Healthcare |
| Market | Hyderabad & Visakhapatnam, India |
| Services used | Local SEO + GMB |
| Engagement length | 5 months |
The challenge
When multi-speciality clinic group came to AVR Web Consulting, growth had stalled for reasons that were structural, not cosmetic. The audit surfaced four blocking issues:
- Duplicate and unclaimed Google Business Profiles across six locations
- One generic 'Services' page trying to rank for every treatment in every city
- NAP inconsistencies across 40+ directories
- No review generation process; 11 reviews across the whole group
What we did
- 1Profile cleanupClaimed, merged and fully populated six Google Business Profiles with services, treatment attributes, hours, photos and Q&A.
- 2Location × service pagesBuilt 34 unique pages combining each treatment with each location, each with doctor bios, pricing guidance and 10 FAQs.
- 3Citation correctionFixed NAP across 42 Indian directories and healthcare aggregators, adding LocalBusiness and MedicalClinic schema per location.
- 4Review engineIntroduced a post-visit SMS review flow with compliant templates, taking the group from 11 to 380 reviews.
- 5Proximity contentAdded neighbourhood landing sections targeting the catchment areas around each clinic.
Results after 5 months
| Metric | Before | After | Change |
|---|---|---|---|
| Map-pack top-3 keywords | 9 | 146 | +1,522% |
| Calls from Google Business | 142/mo | 452/mo | +218% |
| Website appointment forms | 37/mo | 119/mo | +222% |
| Average rating | 3.9 | 4.7 | +0.8 |
In the client's words
"Our front desk noticed before the report did — the phone simply did not stop." — Operations Director, multi-speciality clinic group
What this means for similar businesses
- Duplicate and unclaimed Google Business Profiles actively suppress rankings — claiming and cleaning up all profiles before new work is non-negotiable in multi-location healthcare
- A page per service per location, each with specific doctor bios, pricing guidance and FAQs, dramatically outperforms a single 'Services' page covering everything
- Systematic review generation through compliant post-visit sequences can take a group from single-digit reviews to hundreds within months, shifting both map rankings and patient trust
- Local citation accuracy across healthcare aggregators and Indian directories is the foundation — inconsistent NAP is the most common and most damaging omission in clinic SEO
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